One of the most exciting events around the Valiant Marketing Group office is when we have the chance to partner with a new brand. Not only did we recently take on a new product, but we’ll be the first to bring it to market! Our team member Mara and another to-be-determined high achiever will be spearheading the new campaign and taking it on the road to San Diego.
Cassie, Valiant Marketing Group’s Director of Operations, has complete confidence in Mara’s abilities and knows she will do an amazing job in San Diego. Mara’s work ethic shows no bounds, and this is one of the reasons she was selected for this project.
To help develop the sense of responsibility that Mara has in other team members, we follow a few guidelines. First, we provide people with a bit of leeway when it comes to the approach they want to take. There are standards, of course, but we find that by managing results more than processes, we encourage a sense of ownership.
Also, we make sure there are rewards in place for those who step up and take the reins on a campaign of his or her own creation. The most obvious is the chance to earn promotions, but we also recognize proactive behavior in other ways, like trips and awards.
We’re excited to add a new brand to our portfolio, and we’re looking forward to seeing what Mara and our other team member achieve in San Diego. Follow their results by liking Valiant Marketing Group on Facebook.